SOWINGEXPEDITIONS
Overview
Research
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Visual Design
Technical discovery
Assets Creation
The wire arrangement in the logo proposal for Sowing Atacama is inspired by the khipus, an information recording system used by the Incas.
The khipus consisted of strings and knots that were used to record a wide range of information, such as accounting records, genealogies, stories, and other vital aspects of Inca culture. The geometric lines in the Sowing Atacama logo draw inspiration from the knots and bindings found in khipus. It's as if the logo is encoding a secret and mysterious message, inviting observers to unravel its profound meaning.
The khipu was a symbol of wisdom and power in Inca culture. The khipukamayuq, the khipu specialists, were highly respected for their ability to decipher encoded messages. Much like the khipu, the Sowing Atacama logo represents a connection to ancient wisdom and the hidden power of nature.
/ Inspired by ancestral knowledge
Rooted in the ancient wisdom of the khipu and Inca culture, our design draws inspiration from a rich tapestry of ancestral knowledge. Just as the khipu intricately wove together threads of information, our creations are a testament to the timeless connection between heritage and innovation. Embark on a visual journey that pays homage to the profound insights of the past, seamlessly interwoven with the contemporary language of design.
